Selling online and running loyalty in Africa depends on the country: how customers pay, which delivery apps operate, which data law applies and which language they read. Pick your market below. Each guide covers local payments, delivery, data protection and costs in local currency, written by TheCoins, which sells loyalty and commerce software.
TheCoins is a commerce and loyalty platform built in Cairo. This page is written by TheCoins and links to our country guides. Each guide is researched separately and lists its own sources.
Guides by country
| Market | Guide | Site language | Currency |
|---|---|---|---|
| Egypt | Online store and loyalty app guides | Arabic, English | EGP |
| Morocco | Loyalty programs and online stores in Morocco | French, Arabic | MAD |
| Algeria and Tunisia | Running a loyalty program in Algeria and Tunisia | Arabic, French | DZD, TND |
| Nigeria | Starting an online store in Nigeria | English | NGN |
| Ghana | Starting an online store in Ghana | English | GHS |
| Kenya | Running a loyalty program in Kenya | English | KES |
| South Africa | Loyalty programs for independent restaurants and shops | English | ZAR |
| Côte d'Ivoire and Senegal | Running a loyalty program in Abidjan and Dakar | French | XOF |
North Africa
How to start an online store in Egypt
Loyalty programs and online stores in Morocco
Running a loyalty program in Algeria and Tunisia
West Africa
How to start an online store in Nigeria
How to start an online store in Ghana
Running a loyalty program in Côte d'Ivoire and Senegal
East and Southern Africa
Running a loyalty program in Kenya
Running a loyalty program in South Africa
What changes from one country to the next
- How customers pay: cards, bank transfer, mobile money or cash on delivery. The mix is very different in Lagos, Nairobi, Abidjan and Algiers.
- Which delivery apps operate today. Several have entered or left African markets in the last three years, so each guide names only the apps that operate now.
- Which data-protection law applies to your customer list and your marketing messages, and which regulator enforces it.
- Which language your customers read: English, French or Arabic, often more than one in the same city.
- What the monthly software cost means in local money, at a dated exchange rate.
What stays the same with TheCoins
In every market, TheCoins gives you one customer profile across your online store, ordering links and QR codes, coins loyalty with tiers, referrals and rewards, Apple Wallet loyalty and gift cards, and WhatsApp, SMS, email and push journeys. The Pro plan adds your own branded iOS and Android app. Storefront content can be published in several languages with a shared translation glossary.
There is no commission on your orders. Plans cost $79, $199 or $349 a month, billed in US dollars. TheCoins takes payment through the provider you connect; ask us which providers are live in your country before you launch.
Monthly price in local currency
These are the Basic plan ($79 a month) and Growth plan ($199 a month) in local money. They are approximate, rounded, and move with the exchange rate. The pricing page shows all nine currencies and the Pro plan.
| Currency | Rate used | Basic | Growth |
|---|---|---|---|
| Nigerian naira (NGN) | 1,347.29 (CBN, 9 Nov 2026) | about NGN 106,000 | about NGN 268,000 |
| Ghanaian cedi (GHS) | 11.64 (Bank of Ghana, 9 Nov 2026) | about GHS 920 | about GHS 2,320 |
| Egyptian pound (EGP) | 54.24 (Central Bank of Egypt, 8 Nov 2026) | about EGP 4,300 | about EGP 10,800 |
| Algerian dinar (DZD) | 135.91 official (Bank of Algeria, 4 Nov 2026) | about DZD 10,700 | about DZD 27,000 |
| CFA franc (XOF) | 587.5 (euro peg, ECB 6 Nov 2026) | about XOF 46,000 | about XOF 117,000 |
See all plans and local prices
Comparing TheCoins with African platforms
Many merchants already use a local tool for payments, inventory or a simple store. These pages compare TheCoins with three of them, and say where each one is stronger.
TheCoins vs Moniebook (Nigeria)
TheCoins vs Yoco (South Africa)
Sources
- CBN official exchange rate (Monierate, 9 Nov 2026)
- Bank of Ghana daily rates (Ghanamma, 9 Nov 2026)
- Central Bank of Egypt dollar rate (Banky, 8 Nov 2026)
- Bank of Algeria official rate (Algerie360, 4 Nov 2026)
- ECB euro reference rate, USD (6 Nov 2026)
What is an all-in-one ecommerce platform?
Delivery app commission: what you really pay
How to start an online store in Egypt
How to increase customer loyalty
The best loyalty program apps for businesses in Egypt in 2026
The best loyalty program apps for businesses in Saudi Arabia in 2026
How to set up a restaurant loyalty program that pays for itself
Loyalty programs and online stores for businesses in Morocco
Starting an online store in Saudi Arabia in 2026: a step-by-step guide
The best loyalty program apps for UAE restaurants, cafés and shops in 2026
How restaurants and cafés can market on WhatsApp in 2026
Café loyalty program ideas that bring regulars back
How to design a retail loyalty program that grows basket size in supermarkets and stores
Customer lifetime value and repeat purchase rate: formulas and worked examples
Receipt loyalty apps: how customers earn points by scanning receipts
Starting an online store in Nigeria: a practical guide for Lagos and Abuja businesses
Starting an online store in Ghana: a practical guide for Accra and Kumasi businesses
Running a loyalty program in Kenya: a practical guide for Nairobi and Mombasa owners
How independent restaurants, cafes and shops can run a loyalty program in South Africa
Running a loyalty program in Côte d'Ivoire and Senegal: Abidjan and Dakar
