Press
Press and brand kit
Facts, descriptions, logos and screenshots for journalists, partners and anyone writing about TheCoins.
TheCoins in one sentence
TheCoins is an all-in-one commerce platform that gives brands in the Middle East, Africa and Europe their own online store, branded mobile app, payments, loyalty program and WhatsApp marketing, for a fixed monthly price with no per-order commission.
TheCoins in one paragraph
TheCoins is a commerce platform built in Cairo by O Projects. A brand uses it to run its web store, iOS and Android apps, ordering, kiosks, payments, loyalty, marketing and analytics on one catalog and one customer profile. Plans cost $79, $199 or $349 a month, and TheCoins takes no commission on orders. It serves restaurants and cafés, retail and fashion brands, supermarkets, salons, car care, pharmacies and clinics.
TheCoins in numbers
TheCoins in numbers
- 117,000+
- orders placed through TheCoins
- 137,000+
- customers registered with brands on TheCoins
- 1.2 billion
- loyalty coins issued by brands to their customers
All brands, all time to 10 November 2026, from TheCoins platform data. Test, deleted, cancelled and unpaid orders are excluded.
Facts
- Founded
- 2024
- Founder
- Mina Ezzat
- Headquarters
- Cairo, Egypt
- Company
- O Projects
- Category
- Ecommerce and loyalty platform
- Pricing
- $79, $199 or $349 a month
Logo
TheCoins logo, SVG
TheCoins logo, PNGProduct screenshots
Dashboard overview
Loyalty program
Campaign builderBrand colours and type
- Gold #FFBE00
- Plum #2A0F45
- Ink #160726
Typefaces: Space Grotesk for Latin text and Alexandria for Arabic.
How to write the name
- TheCoins, or TheCoins App: one word, with a capital T and a capital C.
- In Arabic: ذا كوينز.
- Slogan: Moments that matter.
Media contact
For interviews, data and comments, message the TheCoins team on WhatsApp at +20 120 356 7043, or use the contact page.
Moments that matter.
Start selling in your own name.