Analyzing Engagement: What Metrics Matter?
Why Engagement Metrics Matter
Understanding how your earners interact with your loyalty program is crucial for drivingrepeat purchases, increasing retention, and maximizing lifetime value. The Coins App provides advanced segmentation and analytics to help you track and improve engagement.
Key Segmentation Categories in The Coins App
Coins App automatically categorizes your customers based on their spending behavior, order frequency, and activity levels. This allows you to tailor rewards, send targeted promotions, and boost loyalty.
- Golden Coins 🏆
Your most valuable earners—high-spending and highly engaged.
Example: Top 10% of customers based on spending and order count in the last 3 months.
📌 Strategy: Reward them with exclusive perks, VIP discounts, and early access to promotions. - Shining Stars ✨
Regular customers who frequently engage with your business.
Example: 3+ orders in the last 3 months with moderate spending.
📌 Strategy: Keep them engaged with bonus points, birthday rewards, and personalized offers. - Promising Gems 💎
New customers or those showing potential to become loyal earners.
Example: 1-2 recent orders in the last month.
📌 Strategy: Encourage retention with welcome bonuses, referral incentives, or double-point campaigns. - Fading Sparks 🕯️
Customers who were once loyal but have started disengaging.
Example: 3+ historical orders but none in the last 90 days.
📌 Strategy: Reignite their interest with "We Miss You" campaigns, limited-time discounts, or personalized recommendations. - Dormant Coins 💤
Earners who placed very few or no orders in a long time.
Example: Only 1 order, last purchase more than 90 days ago.
📌 Strategy: Use reactivation offers, exclusive promotions, and targeted ads to bring them back.
