Ecommerce app builder Your app. Your name.
iOS and Android apps in your brand, from the same catalog as your web store.
All-in-one ecommerce platform for the Middle East, Africa and Europe: Commerce,
in your own name.
An all-in-one ecommerce platform with a loyalty program built in: online store, branded app, payments and WhatsApp marketing for restaurants, retailers, supermarkets, salons and service businesses across the Middle East, Africa and Europe.
Your store, branded app, payments, loyalty and WhatsApp marketing, in one dashboard.
- No per-order commission
- Store, app and loyalty in one
- Arabic and English
What kind of business do you run?
Pick one. The whole page changes to match.
Retail and fashion
Your own online store and app, with loyalty and WhatsApp drops that bring shoppers back.
See TheCoins for Retail and fashionGet startedA day of moments
Moments that matter.
From the first loaf at dawn to a midnight launch, every moment is a customer choosing you. Scroll through a day on TheCoins.
See every industry
Real apps and stores, built on TheCoins
Restaurants, food brands, grocers and retailers already run their apps and stores on TheCoins.
Hover or tap a screen to scroll it.
Don
Bao and noodles ordering app: reorder in one tap, offers, delivery or pickup, loyalty points, spin the wheel and a branch finder.
Oak Bay
Sushi ordering app with combos, a coins loyalty program, a puzzle game, refer-a-friend and branch maps.
Chefy Mix
Food brand app with product ranges, recipes, loyalty coins, play-and-win and referrals.
Al-Abdeen
Electronics and home appliances app with categories, brand shops, deals, product compare and live stock.
280°F
Healthy meals app with delivery or pickup, meal types, nutrition per dish, loyalty coins, a return-your-tray reward and a guess-the-cuisine game.
Lokal
Rewards app where shoppers scan receipts to earn coins, play a daily block game, and redeem coins for vouchers and gift cards in Apple Wallet.
SG Mart
Baking ingredients web store with a multi-vendor marketplace, deals of the day, recipes and spin the wheel.
Khamato
Home appliances and building materials web store with categories, brand shops, deals and monthly sales.
Online payment gateways Get paid locally.
Cards, mobile wallets and cash on delivery, settled in your currency.
Cash on deliveryEGP 185.00
Mobile walletEGP 320.00
Payment receivedEGP 1,250.00
Customer loyalty program software Loyalty, built in.
Points, cashback and wallet cards turn first orders into regulars.
Your brand
Rewards10% backWhatsApp and email marketing automation Every channel. On autopilot.
Email, SMS, push and WhatsApp journeys that bring customers back on their own.
Your brand
Mariam, the LG split AC you saved is back in stock.10:02
Ordering now, delivery please.10:03
On its way. 10% back on your card.10:04
All-in-one ecommerce platform One OS. Twelve modules. No per-order fees.
Twelve modules on one catalog, one customer list and one dashboard. Tap any of them.
Online store
Your web store on your own domain, with themes, CMS pages and SEO.
- Custom domain and SEO
- Themes, CMS pages and menus
- Arabic and English content
AI built in AI that does the work, not just the talking.
Every part of TheCoins has AI tools that save hours and find revenue you would miss.
AI customer segments
Describe who you want to reach and see the segment build live.
Campaign suggestions
Launch campaigns from templates with AI recommendations.
Order diagnosis
Ask why sales moved on any date range and get an answer.
Pricing intelligence
Benchmark your prices against competitors.
AI theme builder
Describe your store and get a branded theme.
Product copy and translation
Write and translate product content with a shared glossary.
AI FAQ answers
Draft answers to customer questions in your voice.
App Store listings
Generate App Store and Google Play listings.
Receipt scanning
Award points from scanned receipts automatically.
Customer retention Most customers buy once. Bring them back.
Whatever you sell, repeat customers are where the margin is. See what a few more visits a year are worth.
Calculated for Retail
Customers a month
Average spend
Extra visits per customer a year
Added revenue a yearEGP 960,000Estimate: customers a month x extra visits a year x average spend. Your results depend on your offer and how many customers join.
Example for Retail and fashion: 600 customers a month who each come back 2 more times a year, spending EGP 800 a visit, add EGP 960,000 a year.
Multi-branch store management Every branch. One screen.
Orders, customers, campaigns and stock across every branch and channel, live.
Revenue, points, active customers and AI insights on one screen.
How an order works One customer. One system. Every step.
- Step 1
Found the new arrivals
Mariam sees your new LG range on TikTok.
- Step 2
Ordered in your app
She orders a split AC with home delivery.
- Step 3
Paid by card
Card or cash on delivery, settled to you.
- Step 4
Earned 10% back
Cashback lands on her wallet card.
- Step 5
Came back for the restock
WhatsApp tells her when the model she saved is back.
Everything inside Over 130 tools. One dashboard.
A full list of what TheCoins includes today, grouped the way you work.
Sell and operate
- Live order management
- Abandoned checkout recovery
- Checkout conversion tracking
- Branch hours and services
- Delivery zones and zone simulator
- Shipping by area, distance and weight
- Loyalty kiosk
- Self-checkout kiosk
- Cashier-assisted checkout
- Catalog with bulk import
- AI product copy
- Multi-level categories
- Modifiers and add-ons
- Barcodes and supplier codes
- Stock rules and branch transfers
- Bulk price updates
- Payment gateways by region
A Shopify alternative for the Middle East, Africa and Europe Made for your market, not adapted to it.
How TheCoins compares with global store builders and delivery apps on what matters to brands in the Middle East, Africa and Europe.
TheCoins
- Brand, domain and app✓Included
- Customer data✓Included
- No per-order commission✓Yes
- Loyalty and WhatsApp✓Included
- Multi-branch✓Included
- Arabic and local payments✓Included
Global store builders
- Brand, domain and app~App through add-ons
- Customer data✓Yes
- No per-order commission~Fees vary by plan
- Loyalty and WhatsApp~Add-ons
- Multi-branch~Add-ons
- Arabic and local payments~Varies
Delivery apps
- Brand, domain and app×Their app
- Customer data×Stays with them
- No per-order commission×Commission per order
- Loyalty and WhatsApp×No
- Multi-branch~Listing per branch
- Arabic and local payments✓Yes
Sectors Made for every shop on your street.
Restaurants and cafésOrdering, delivery and loyalty without commissionRetail and fashionOnline store, app and drops that bring shoppers backSupermarkets and groceryBig catalogs, delivery zones and repeat basketsSalons and spasStamp cards and reminders that fill your chairsCar careWash packages, points and service remindersPharmaciesOnline pharmacy store, refills and cashbackClinics and dentalLoyalty and reminders that keep patients returningAgencies and groupsRun many brands from one multi-tenant console
TheCoins pricing Simple pricing.
No per-order fees.
Basic$79 /monthFor a single store getting online.
Growth$199 /monthFor brands with apps and several branches.
Pro$349 /monthFor chains, groups and custom integrations.
TheCoins FAQ Questions, answered.
What is TheCoins App?
TheCoins App is an ecommerce platform for brands in the Middle East, Africa and Europe, built by O Projects in Cairo, Egypt. It gives a brand its own web store, iOS and Android apps, ordering links, payments, loyalty and WhatsApp marketing. Everything runs from one dashboard, in Arabic and English, alongside POS systems such as Oracle MICROS.
How is TheCoins different from Shopify?
Shopify is a global store builder extended with third-party apps. TheCoins is built for multi-branch brands in the Middle East, Africa and Europe. It is multilingual from day one, including Arabic, and gives each merchant branded native apps. Ordering, stock, local payments, loyalty and WhatsApp journeys are built in, not added as separate subscriptions.
Can I launch my own branded app?
Yes. TheCoins publishes iOS and Android apps in your brand name and colors from the same catalog as your web store. Orders, customers and loyalty points stay in sync across the app, the web store and your branches, so you manage products, prices and campaigns once, from one dashboard.
Which payment methods does TheCoins support?
TheCoins supports card payments, mobile wallets and cash on delivery, settled in your local currency, including Egyptian pounds, Saudi riyals, UAE dirhams, euros and US dollars.
Does TheCoins take a commission on my orders?
No. TheCoins charges a monthly subscription per plan, not a percentage of each order, so moving sales from delivery apps to your own store or app keeps the margin with you. Card and wallet processing fees still apply and are charged by the payment gateway.
Does TheCoins work with my current POS?
Yes. TheCoins connects to Oracle MICROS, and to other POS systems through its API. Branch sales, loyalty points and customer profiles stay in sync, and your cashiers keep the system they know. Guest WiFi sign-ins can also become customer profiles through the Winfi integration.
How is TheCoins different from Salla or Zid?
Salla and Zid are Saudi store builders focused on online shops. TheCoins combines the online store with branded iOS and Android apps, multi-branch ordering, loyalty, wallet cards, WhatsApp journeys and POS integration in one subscription. That suits restaurant chains and multi-branch retailers across the Middle East, Africa and Europe.
What is an all-in-one ecommerce platform?
An all-in-one ecommerce platform runs your online store, mobile app, payments, ordering, loyalty and marketing on one system, with one catalog, one customer list and one dashboard. It replaces a stack of separate apps and subscriptions, so data stays in one place and you pay one subscription instead of several.
Does TheCoins work for brands in Europe and Africa?
Yes. TheCoins serves brands across the Middle East, Africa and Europe from one dashboard. Yes. Content can be published in several languages with a shared translation glossary. Regional and tax settings are set per store, and payment gateways are activated by region, so each market pays with methods it already uses.
Does TheCoins include AI tools?
Yes, inside the same dashboard. AI builds customer segments, suggests campaigns, explains changes in orders and compares your prices with competitors. It also drafts themes, product copy, translations, FAQ answers and app store listings, and scans receipts for loyalty points.
Can I run a multi-vendor marketplace on TheCoins?
Yes. The marketplace module handles vendor applications, a vendor portal, product approvals and commission rules. It tracks vendor earnings and sends single or bulk payouts with reconciliation, while customers shop one storefront with one checkout.
Can restaurants take orders without delivery apps?
Yes. With TheCoins a restaurant gets its own ordering link, web store and app for delivery, pickup and dine-in, so customers order directly instead of through an aggregator. The restaurant keeps the customer data and pays a monthly subscription rather than a commission on every order. Payment gateway fees still apply.
