An all-in-one ecommerce platform with a loyalty program built in: online store, branded app, payments and WhatsApp marketing for restaurants, retailers, supermarkets, salons and service businesses across the Middle East, Africa and Europe.
Your store, branded app, payments, loyalty and WhatsApp marketing, in one dashboard.
What kind of business do you run?
Pick one. The whole page changes to match.
Direct ordering, delivery and loyalty for cafés and restaurant chains, without per-order commission.
See TheCoins for Restaurants and cafésGet startedYour own online store and app, with loyalty and WhatsApp drops that bring shoppers back.
See TheCoins for Retail and fashionGet startedBig catalogs, delivery zones and repeat baskets, with cashback that keeps families shopping with you.
See TheCoins for SupermarketsGet startedDigital stamp cards, wallet passes and WhatsApp reminders that bring clients back every few weeks.
See TheCoins for Salons and spasGet startedWash packages, stamp cards and service reminders that turn one-time washes into monthly regulars.
See TheCoins for Car careGet startedAn online pharmacy store, refill reminders and cashback, in Arabic and English.
See TheCoins for PharmaciesGet startedA day of moments
From the first loaf at dawn to a midnight launch, every moment is a customer choosing you. Scroll through a day on TheCoins.
See every industry
Restaurants, food brands, grocers and retailers already run their apps and stores on TheCoins.
Hover or tap a screen to scroll it.
Bao and noodles ordering app: reorder in one tap, offers, delivery or pickup, loyalty points, spin the wheel and a branch finder.
Sushi ordering app with combos, a coins loyalty program, a puzzle game, refer-a-friend and branch maps.
Food brand app with product ranges, recipes, loyalty coins, play-and-win and referrals.
Electronics and home appliances app with categories, brand shops, deals, product compare and live stock.
Healthy meals app with delivery or pickup, meal types, nutrition per dish, loyalty coins, a return-your-tray reward and a guess-the-cuisine game.
Rewards app where shoppers scan receipts to earn coins, play a daily block game, and redeem coins for vouchers and gift cards in Apple Wallet.
Baking ingredients web store with a multi-vendor marketplace, deals of the day, recipes and spin the wheel.
Home appliances and building materials web store with categories, brand shops, deals and monthly sales.
iOS and Android apps in your brand, from the same catalog as your web store.
Cards, mobile wallets and cash on delivery, settled in your currency.
Points, cashback and wallet cards turn first orders into regulars.
Email, SMS, push and WhatsApp journeys that bring customers back on their own.
Twelve modules on one catalog, one customer list and one dashboard. Tap any of them.
Your web store on your own domain, with themes, CMS pages and SEO.
Mobile apps
iOS and Android apps in your brand, with AI-written store listings.
Ordering and delivery
Delivery, pickup and dine-in with zones, fees and live order flow.
In-store kiosks
Loyalty, self-checkout and cashier-assisted kiosks.
Payments
Payment gateways by region, with live payment health.
Loyalty and rewards
Points, tiers, referrals, rewards and receipt scanning.
Wallet and gift cards
Apple Wallet passes and QR gift cards in your brand.
Marketing automation
Email, SMS, push and WhatsApp journeys that run on their own.
Marketplace
Onboard vendors, approve products, set commissions and pay out.
Analytics
Live view, sales, customers, funnels and a report explorer.
AI tools
AI segments, pricing intelligence, diagnosis and store builder.
Integrations
Shopify, Bagisto, ERP, POS and Meta Conversions API.
Every part of TheCoins has AI tools that save hours and find revenue you would miss.
Describe who you want to reach and see the segment build live.
Launch campaigns from templates with AI recommendations.
Ask why sales moved on any date range and get an answer.
Benchmark your prices against competitors.
Describe your store and get a branded theme.
Write and translate product content with a shared glossary.
Draft answers to customer questions in your voice.
Generate App Store and Google Play listings.
Award points from scanned receipts automatically.
Whatever you sell, repeat customers are where the margin is. See what a few more visits a year are worth.
Example for Restaurants and cafés: 1,500 customers a month who each come back 2 more times a year, spending EGP 250 a visit, add EGP 750,000 a year.
Example for Retail and fashion: 600 customers a month who each come back 2 more times a year, spending EGP 800 a visit, add EGP 960,000 a year.
Example for Supermarkets: 1,500 customers a month who each come back 2 more times a year, spending EGP 600 a visit, add EGP 1,800,000 a year.
Example for Salons and spas: 250 customers a month who each come back 2 more times a year, spending EGP 500 a visit, add EGP 250,000 a year.
Example for Car care: 400 customers a month who each come back 2 more times a year, spending EGP 300 a visit, add EGP 240,000 a year.
Example for Pharmacies: 800 customers a month who each come back 2 more times a year, spending EGP 300 a visit, add EGP 480,000 a year.
Orders, customers, campaigns and stock across every branch and channel, live.
Revenue, points, active customers and AI insights on one screen.
Discovered on Instagram
Joseph taps the order link in your Instagram bio.
Ordered in your app
A crookie croissant for pickup, not on a delivery app.
Paid by mobile wallet
Paid in seconds and settled to you.
Earned coins
50 coins land on his wallet card.
Came back via WhatsApp
Two weeks later, an offer brings him back.
Mariam sees your new LG range on TikTok.
She orders a split AC with home delivery.
Card or cash on delivery, settled to you.
Cashback lands on her wallet card.
WhatsApp tells her when the model she saved is back.
Built a basket
Hana fills her weekly basket in your app.
Chose home delivery
From the nearest branch to her door.
Paid cash on delivery
Collected by your driver and reconciled.
Earned EGP 50 cashback
Ready for next week's basket.
Reordered in one tap
WhatsApp reminds her to repeat the basket.
Joined at the desk
Nada scans your QR at the front desk.
Saved her card
Her stamp card lives in Apple Wallet.
Paid at checkout
The cashier scans her card.
Visit stamped
Visit 4 of 5, stamped automatically.
Came back on time
After 4 weeks, WhatsApp says her next visit is free.
Added his car
Oliver adds his GLA200 in your app.
Picked a service
Quick wax at the branch or at home.
Paid in the app
Card or wallet, settled to you.
Earned 250 points
Points on every wash.
Came back monthly
A reminder brings him back for his monthly wash.
Ordered online
Ahmed orders his monthly vitamins on your store.
Picked up at a branch
Ready at the nearest branch.
Paid by card
Settled in your currency.
Earned 5% cashback
Cashback on every order.
Reordered on time
WhatsApp reminds him when it is time to reorder.
A full list of what TheCoins includes today, grouped the way you work.
How TheCoins compares with global store builders and delivery apps on what matters to brands in the Middle East, Africa and Europe.
TheCoins App is an ecommerce platform for brands in the Middle East, Africa and Europe, built by O Projects in Cairo, Egypt. It gives a brand its own web store, iOS and Android apps, ordering links, payments, loyalty and WhatsApp marketing. Everything runs from one dashboard, in Arabic and English, alongside POS systems such as Oracle MICROS.
Shopify is a global store builder extended with third-party apps. TheCoins is built for multi-branch brands in the Middle East, Africa and Europe. It is multilingual from day one, including Arabic, and gives each merchant branded native apps. Ordering, stock, local payments, loyalty and WhatsApp journeys are built in, not added as separate subscriptions.
Yes. TheCoins publishes iOS and Android apps in your brand name and colors from the same catalog as your web store. Orders, customers and loyalty points stay in sync across the app, the web store and your branches, so you manage products, prices and campaigns once, from one dashboard.
TheCoins supports card payments, mobile wallets and cash on delivery, settled in your local currency, including Egyptian pounds, Saudi riyals, UAE dirhams, euros and US dollars.
No. TheCoins charges a monthly subscription per plan, not a percentage of each order, so moving sales from delivery apps to your own store or app keeps the margin with you. Card and wallet processing fees still apply and are charged by the payment gateway.
Yes. TheCoins connects to Oracle MICROS, and to other POS systems through its API. Branch sales, loyalty points and customer profiles stay in sync, and your cashiers keep the system they know. Guest WiFi sign-ins can also become customer profiles through the Winfi integration.
Salla and Zid are Saudi store builders focused on online shops. TheCoins combines the online store with branded iOS and Android apps, multi-branch ordering, loyalty, wallet cards, WhatsApp journeys and POS integration in one subscription. That suits restaurant chains and multi-branch retailers across the Middle East, Africa and Europe.
An all-in-one ecommerce platform runs your online store, mobile app, payments, ordering, loyalty and marketing on one system, with one catalog, one customer list and one dashboard. It replaces a stack of separate apps and subscriptions, so data stays in one place and you pay one subscription instead of several.
Yes. TheCoins serves brands across the Middle East, Africa and Europe from one dashboard. Yes. Content can be published in several languages with a shared translation glossary. Regional and tax settings are set per store, and payment gateways are activated by region, so each market pays with methods it already uses.
Yes, inside the same dashboard. AI builds customer segments, suggests campaigns, explains changes in orders and compares your prices with competitors. It also drafts themes, product copy, translations, FAQ answers and app store listings, and scans receipts for loyalty points.
Yes. The marketplace module handles vendor applications, a vendor portal, product approvals and commission rules. It tracks vendor earnings and sends single or bulk payouts with reconciliation, while customers shop one storefront with one checkout.
Yes. With TheCoins a restaurant gets its own ordering link, web store and app for delivery, pickup and dine-in, so customers order directly instead of through an aggregator. The restaurant keeps the customer data and pays a monthly subscription rather than a commission on every order. Payment gateway fees still apply.
Questions about your store, app or loyalty? Ask us on WhatsApp.